API integration is basically the way in which we connect anything to anything else in the software world-
for you, it could mean connecting your funnel system to your website, so whoever clicks “contact me” will be fed straight away to your marketing funnel and will never miss out on your business offers again, or it could mean connecting your finance system to your shop and making sure every sell is being recorded without buying expensive third party products, trust me, most business owners in Australia don’t realise how much they need it.